step into your zone
elevated strategist
become a sought after Leader in your industry
...create your iconic business and brand
At Elevated Strategist (ES), we will identify your core values and short and long-term goals which will allow us to create campaign strategies that are in line with driving awareness, brand expansion, loyalty and media exposure.
Our approach combines tools from traditional public relations with new media, digital marketing, social content and more. We employ strong messaging and content creation to target the right audience demographic and highlight your brands mission and successes.
Our robust plan includes media trainings, a standing weekly client call, bi-weekly progress reports with strategy, feedback from media outlets and updates on live coverage.
Our track record includes the successful implementation of PR strategies for talent, brands and companies across art, entertainment, law, business, lifestyle, real estate, health, business, technology, philanthropy and more. We believe that when it comes to PR, strong storytelling, consistency with messaging, and Elevated Strategist are the keys to success.
Menu:
01
LET'S GO
Menu:
The process
This is where we listen closely to you and your team to discover who you are today and what your goals look like. We do this through a kick off messaging session to review, analyze, and develop your core messaging objectives.
The goal is for our team to understand your current company identity and voice to create pitch themes and content buckets which will highlight your company, your vision and your future.
This step allows us to be laser-focused on where you want to go!
This is where we strategize, craft and test key messages for your PR strategy.
We will test these key messages through pitching editors and producers at a variety of media outlets and tracking their feedback.
We develop key messages for press releases, announcements, pitches, expert commentary opportunities, bylined articles, and trend pieces.
This is where we focus on creating consistency of messaging and broad awareness.
PR works best when you have regular and consistent exposure. It's about both quantity and quality of coverage led by strong storytelling.
We strategically target top level media outlets to highlight your story, your expert commentary, your clients (when appropriate) and the goals you have for the future.
STEP 1: GETTING TO
KNOW YOUr brand
STEP 2: DEFINING
YOUR MESSAGE
STEP 3: CONSISTENT
STORYTELLING
We will focus on branding you as a leader in the industry.
We will pursue feature stories about your personal brand and company to create opportunities for expert commentary, bylined articles, broadcast opportunities and speaking engagements.
We will promote your brand, its success and its projects (as approved).
We will give you a strategic voice for charitable initiatives that give back to the community or have a philanthropic tie to you and your brand of companies.
We will drive interest in using PR and social presence to create company awareness which in turn, can result in new business opportunities.
We will hone in on your online brand messaging and review the current content to assure it is conveying your social media goals.
We will offer media trainings to support the launch of a successful PR campaign, which will allow you and your team to look their best when representing the brand.
You may have seen our work in :
ROLLING STONE
VANITY FAIR
TIME MAGAZINE
TOWN & COUNTRY
ENGAGED
PLAYBOY
People
Ebony
STYLE ME PRETTY
GERALDINE MAGAZINE
THE KNOT
MARTHA STEWART
TV GUIDE
VARIETY
Essence Magazine
La Weekly
Variety
02
case studies
THE OBJECTIVES
MAINSTREAM MEDIA TARGETING
THE CEO
04
Instances which fall under mainstream media targeting include:
- New or annual events, conferences, big partnerships or deals.
- Special events including panels, virtual sessions, fundraisers etc.
For each press release or media alert, we will:
- Write the press release or media alert and create a targeted media list for distribution.
- Distribute the press release or media alert over the pr wire(s) (wire fees separate from retainer) to targeted media outlets with ongoing follow-up outreach.
THE ELEVATED STRATEGIST
TEAM ES
05
MEDIA BUSINESS
When companies want to exceed beyond their beliefs, extend their reach, and expand their executive brand they call on Neferteri Plessy and her Million Dollar Media Business Team. Neferteri's strategic methods help her clients engage their audience, cultivate influential media
When companies want to exceed beyond their beliefs, extend their reach, and expand their executive brand they call on Neferteri Plessy and her Million Dollar Media Business Team. Neferteri's strategic methods help her clients engage their audience, cultivate influential media and amplify social magnetism to expand their business. As the CEO of Elevated Strategist, Neferteri works closely with top executives, fortune 100 and 500 companies, experts, entrepreneurs and athletes guiding their creation of consistent and impactful strategic messaging to ensure successful media campaigns.
Neferteri and her work have been featured on numerous media outlets including Access Hollywood, Extra, Good Morning America, The Huffington Post, BBC News, MSN Lifestyle, KIIS FM and LA Weekly to name a few.
amplify social magnetism to expand their business. As the CEO of Elevated Strategist, Neferteri works closely with top executives, fortune 100 and 500 companies, experts, entrepreneurs and athletes guiding their creation of consistent and impactful strategic messaging to ensure successful media campaigns.
Neferteri and her work have been featured on numerous media outlets including Access Hollywood, Extra, Good Morning America, The Huffington Post, BBC News, MSN Lifestyle, KIIS FM and LA Weekly to name a few.
THE ELEVATED STRATEGIST TEAM
CONTACT
06
Cole Patterson, the COO of Elevated Strategist, her ingenious style brings the synergy of brand and business through an innovative approach that aligns with favorable results in its entirety. Cole has been accredited as Hollywood's most renowned industry professionals in the entertainment industry working on hit shows such as The Voice, Insecure, Ballers, Blackish, Grownish and Mr. Iglesias. Her work has been featured on the cover of Vogue, Glamor, GQ, Men’s Health, Vanity Fair and FHM.
Jennifer Buonantony has over 15 years of experience in the entertainment and marketing industries and built the parent company, Press Pass LA, from the ground up handling all social media, public relations, content creation, and marketing for the entertainment platform. Jennifer offers the combined knowledge of traditional public relations, digital media, content creation, and branding under one roof.
IDalis De Leon is an accomplished broadcast talent and media journalism coach. She's worked in Television for over 20 years, she is most famous for MTV, and some of her acting roles on Six Feet Under and Nip Tuck. She's worked for Extra as a Weekend Correspondent and helped launch Nuvo TV Networks, and has helped clients get on Oprah, TV Guide, QVC, STARZ, THE WB, UPN 20 and HBO.
John works with entrepreneurs, coaches and consultants looking to take their email marketing to the next level. With a focus on creating engaging, story-driven based email sequences that quickly build trust and ultimately lead to more sales and profit for your brand.
content STRATEGIST
BROADCAST STRATEGIST
PR & event STRATEGIST
BRANDING STRATEGIST
MEDIA StRATEGIST
BOOK YOUR MEDIA BRAND CLARITY CALL TODAY!
Get Elevated!
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A SANTA BARBARA ENGAGEMENT
